Want to grow your email list and make your marketing easier? If you’re using WordPress, a Mailchimp plugin can help you automate emails, manage subscribers, and send targeted campaigns without the hassle.
Mailchimp is one of the best tools for email marketing, but when you connect it with your WordPress site, things get even better. You can add signup forms, sync user data, and track engagement—all from your dashboard. Whether you’re a blogger, business owner, or just getting started, the right plugin can help you collect leads and send emails that actually get opened.
In this post, we’ll check out the best Mailchimp plugins for WordPress, breaking down their features so you can find the perfect fit. Let’s dive in!
MC4WP: Mailchimp for WordPress
If you want to grow your email list straight from your WordPress site, MC4WP: Mailchimp for WordPress is a plugin you should check out. It’s an easy-to-use tool that connects your site to Mailchimp, letting you add signup forms anywhere to collect email addresses effortlessly.
I’ve used tons of WordPress plugins over the years, and MC4WP stands out for its smooth integration and simplicity. It works great with WooCommerce, WPForms, and Gravity Forms, making it perfect for online stores, blogs, or any site looking to build an email list. You can create standalone forms or add subscription fields to existing ones—giving you full control over how users sign up.
Key Features
- Quick Setup – Easily connect your WordPress site to Mailchimp.
- Works with Other Plugins – Integrates with popular plugins like Contact Form 7, BuddyPress, and WooCommerce.
- WooCommerce Sync – Track sales from email campaigns by linking your store to Mailchimp.
- Extra Add-ons – Expand features with premium add-ons like Top Bar and Boxzilla Pop-ups.
- Custom Signup Forms – Create and place stylish signup forms anywhere on your site.
- Easy Styling – Customize forms to match your website—no coding needed.
Pros
- Easy to Use – Simple setup with a user-friendly interface.
- Seamless Mailchimp Integration – Connects effortlessly with your Mailchimp account.
- Works with Other Plugins – Integrates with popular form builders like Contact Form 7.
- Free Version Available – Get started without spending a dime.
Cons
- Limited Customization – Doesn’t offer many design options.
- No Pre-Made Templates – You have to create forms from scratch.
Pricing
Free, premium version starts at $99/year
Summary
If you want an easy way to grow your email list through your WordPress site, MC4WP is a solid choice. It’s simple to use, connects smoothly with Mailchimp, and works well whether you have a blog or an online store. Plus, it integrates effortlessly with popular plugins like WooCommerce, WPForms, and Gravity Forms, making it super flexible.
I’ve tried a lot of email marketing tools, and what I love about MC4WP is how straightforward it is. While it doesn’t have tons of design options in the free version, it still gets the job done—especially if you just need a reliable way to collect emails and automate your marketing. If you’re looking for a no-fuss solution, this plugin is definitely worth checking out!
WP WooCommerce MailChimp
WP WooCommerce Mailchimp is a freemium plugin that makes connecting your store to Mailchimp a breeze and helps you automatically grow your email list.
You can decide when to add customers to your Mailchimp list—whether it’s when they place an order, when it’s processed, or once it’s completed. You can even organize your customers into groups and tags to send more targeted, personalized emails based on what they’re interested in or what they bought. Want to know who purchased a specific product? No problem! You can create separate lists and follow up with them later.
Plus, with its double opt-in options, you can make sure your international customers confirm their subscriptions, helping you stay compliant with anti-spam rules. It’s an easy, flexible way to grow and manage your email marketing!
Key Features
- User-Friendly: Easy to set up, no tech skills needed.
- WooCommerce Sync: Automatically syncs subscriber data with Mailchimp, especially for subscriptions.
- Custom Data Sync: Choose which customer info syncs with Mailchimp for personalized emails.
- Automatic Additions: Customers are added to Mailchimp automatically after a purchase.
Pros
- Easy to use and free
- Automatically adds customers to your Mailchimp list
- Segment customers with interest groups
- Offers multiple opt-in options
Cons
- Limited options for customizing opt-in forms
Pricing
Free, paid plans starts at $49/year
Summary
WP WooCommerce Mailchimp is like having a marketing assistant for your WooCommerce store. It automatically adds customers to your Mailchimp list at key points, like when they place or complete an order. You can also organize them into groups and tags to send personalized emails based on their interests.
What I love most is the ability to create tailored follow-up campaigns—like special offers based on their past purchases. Plus, the double opt-in feature keeps you compliant with anti-spam laws. It’s simple, effective, and adds serious marketing power to your store without the stress.
MailChimp Forms
MailChimp Forms by MailMunch syncs effortlessly with your Mailchimp account, so adding customizable signup forms to your WordPress site is a breeze. Whether you’re running a blog, an online store, or just a small business site, it helps turn casual visitors into subscribers without breaking a sweat.
What I love about this plugin is how flexible it is. You can create mobile-friendly forms that match your site’s design and track their performance. The free version offers everything you need to get started, like building forms and syncing subscribers with your Mailchimp lists. It’s an easy way to boost your email marketing without any complicated setups.
Key Features
- Create pop-ups, sidebar forms, landing pages, and more to collect signups.
- Easily connect to your Mailchimp account—no need for complicated setup.
- Add Google reCAPTCHA to protect your forms from spam.
- Track how your forms are doing with built-in performance reports.
Pros
- Free and super easy to use
- Seamlessly connects with Mailchimp
- A/B testing for opt-in forms to find what works best
- Google reCAPTCHA for form protection
- GDPR compliant to keep you on the safe side
Cons
- Limited choices for opt-in form types
- Display rules aren’t very flexible
- Customization options are a bit basic
Pricing
Free
Summary
MailChimp Forms by MailMunch is a simple, free plugin that helps you grow your email list by adding customizable signup forms to your WordPress site. Whether you need pop-ups, sidebar widgets, or landing pages, this plugin has you covered. It integrates smoothly with your Mailchimp account, no API keys needed, and offers features like Google reCAPTCHA for added security.
Overall, it’s a great choice if you’re looking for an easy way to start building your email list. While it doesn’t offer tons of customization options, it’s perfect for anyone looking for a straightforward, no-fuss solution that integrates well with Mailchimp.
Ultimate Member
If you’re looking to turn your WordPress site into a thriving online community, Ultimate Member has you covered. This powerful yet easy-to-use plugin lets you create custom user profiles, so your members can showcase their personalities with photos, bios, and more.
With tons of customization options and a smooth user experience, Ultimate Member helps you create a space where people can connect, engage, and be part of something bigger.
Key Features
- Custom Forms – Add unique fields to registration and profile forms.
- Drag-and-Drop Builder – Easily create forms without coding.
- Smart Menus – Show different links based on user status.
- Custom Emails – Personalize emails for a better user experience.
Pros
- Add user profiles to your site effortlessly.
- No extra fees based on the number of users.
- Users can log in directly from the front end.
Cons
- Mailchimp integration is only available in the Pro version.
Pricing
Free, premium version starts at $276/year
Summary
Ultimate Member makes it super easy to turn your WordPress site into a thriving online community or membership platform. Whether you need user profiles, custom registration forms, or a smooth login system, this plugin has you covered—no coding required! The drag-and-drop form builder and flexible settings let you tailor everything to fit your needs.
A cool feature is the ability to show different menu links based on whether someone is logged in, keeping things personalized. Plus, customizable email templates help you stay connected with your members.
Overall, it’s a solid choice for anyone looking to build an interactive site without the hassle.
MailOptin
MailOptin is a handy WordPress plugin that helps you grow your email list and level up your marketing. It’s easy to use and comes with all the tools you need to create pop-ups, subscription forms, and other ways to collect leads.
One of the coolest things about MailOptin is its smart targeting. You can show forms to people based on things like their behavior or location, so you can reach the right person with the right message at the perfect time. Whether you’re just getting started or have been marketing for a while, MailOptin makes it simple to boost your email sign-ups and grow your business.
Key Features
- Auto Notifications: Sends updates to subscribers when you publish new posts.
- Analytics: Gives you key data to improve your email marketing.
- Scroll Trigger: Shows CTAs and forms when users scroll on your site.
- Targeted Displays: Customizes forms and messages to appear on specific pages.
Pros
- Show user registration forms, CTAs, pop-ups, and messages on any page.
- Easy integration with your Mailchimp account.
- Includes A/B testing to optimize your forms.
Cons
- Can be a bit pricey.
Pricing
Free, premium version starts at $99/year
Summary
MailOptin is a powerful WordPress plugin that helps you grow your email list with ease. It lets you create subscription forms, pop-ups, and custom CTAs, and you can display them on any page of your site. The plugin integrates seamlessly with Mailchimp and includes handy features like A/B testing to optimize your campaigns.
Overall, MailOptin is a great tool for anyone looking to boost their email marketing efforts with targeted, data-driven forms and messages.
OptinMonster
OptinMonster is one of the best tools for lead generation and conversion optimization, letting you create eye-catching pop-ups, floating bars, welcome mats, and more—no coding needed.
The drag-and-drop builder makes customizing campaigns a breeze, and there are plenty of pre-made templates to help you get started in no time. But the real magic happens with its smart targeting options. You can show your campaigns based on things like exit intent or how long someone’s been on your page, so you’re always hitting the right audience at the perfect moment.
Key Features
- Unlimited pop-ups – Create as many pop-ups as you want.
- Pre-made templates – Choose from ready-made designs to save time.
- Drag-and-drop builder – Easily customize pop-ups without coding.
- Smart targeting – Show pop-ups based on user actions, like when they’re about to leave.
- Cart recovery – Remind users about items they left in their cart.
- Email integrations – Connect with services like Mailchimp and AWeber.
- Performance tracking – See what’s working with built-in stats.
- Easy setup guides – Step-by-step help to get started fast.
- Helpful support – A team ready to assist when needed.
Pros
- Simple to use – No coding needed, easy setup.
- Drag-and-drop builder – Create pop-ups by just dragging elements.
- Smart targeting – Show pop-ups based on visitor actions.
- Pre-made templates – Ready-to-use designs to save time.
- A/B testing – Compare different pop-ups to see which one works best.
- Adblock detection – Helps reach users even if they use ad blockers.
- Lead sharing – Share collected emails with your team.
- Automation – Pop-ups appear based on visitor behavior.
Cons
- Manual A/B test results – You have to check which version performs best yourself.
- Subscription only – No one-time payment option.
Pricing
Starts at $7/month
Summary
OptinMonster is a powerful tool for growing your email list and boosting conversions. With its drag-and-drop builder and ready-made templates, creating pop-ups, floating bars, and welcome mats is quick and easy—no tech skills needed!
Its smart targeting features let you show pop-ups at just the right time, like when someone’s about to leave or has spent a while on a page. Plus, A/B testing helps you tweak campaigns for better results.
Overall, whether you’re new to email marketing or want to improve conversions, OptinMonster makes it simple to engage visitors and grow your business.
Forms For MailChimp by Optin Cat
Forms for MailChimp by Optin Cat is a plugin you should check out. It’s super simple to use, making it perfect for WordPress site owners who want to add MailChimp subscription forms without any hassle.
What I really like about it is the clean design and how flexible the display options are. That said, it’s not as packed with features as some other MailChimp plugins, so if you’re looking for more advanced customization or targeting, this might feel a bit basic. But if you just need a reliable and simple way to integrate MailChimp with your site, this is a solid choice.
Key Features
- Fast Setup: Create custom forms in minutes that fit your site’s style.
- Easy Customization: Adjust borders, text, colors, and fonts to match your brand.
- Beginner-Friendly: Simple interface makes form creation a breeze.
- Unlimited Forms: Build as many forms as you need for different purposes.
Pros
- Fast Setup: You can create and customize forms quickly.
- Customizable Designs: Easily change the look of your forms to fit your website.
- Beginner-Friendly: Simple to use, no technical skills needed.
- Unlimited Forms: Make as many forms as you want for different purposes.
Cons
- Basic Features: Doesn’t offer advanced options for targeting or customization.
- Limited Design Flexibility: Fewer design options compared to other plugins.
Summary
To sum it up, Forms for MailChimp by Optin Cat is a super simple and effective plugin if you want an easy way to add MailChimp subscription forms to your WordPress site. It comes with a clean design and flexible display options like pop-ups, post boxes, and sidebar widgets to help you capture email subscribers without any hassle.
While it might not have all the advanced features that other plugins offer, its simplicity makes it a great option for beginners or anyone just looking for a straightforward, no-fuss tool to grow their email list. If you’re new to email marketing and want something reliable and easy to use, Optin Cat is definitely worth checking out.
Conclusion
WordPress MailChimp plugins like Forms for MailChimp by Optin Cat, OptinMonster, and MailOptin are powerful tools to help you grow your email list and boost conversions on your site. They offer a range of features, from customizable subscription forms and pop-ups to advanced targeting options, making it easy to connect with your audience.
For those looking for more advanced features, Ultimate Member and WP WooCommerce MailChimp are excellent choices, providing seamless integration with user profiles and WooCommerce stores. Meanwhile, MailChimp Forms and MC4WP: Mailchimp for WordPress are straightforward options that deliver simple, effective MailChimp integration.
These plugins come with helpful features like customizable form designs, A/B testing, and easy integration with MailChimp, ensuring your email marketing efforts are as effective as possible. They also work smoothly across all devices, providing a consistent experience for your visitors.
Choosing the right MailChimp plugin depends on your needs—whether you’re after simplicity or more advanced features. With the right plugin, you can streamline your email marketing efforts and better engage your audience.
Recommendations
Here are my top picks for the best WordPress MailChimp plugins to help you grow your email list and improve engagement:
Best Overall: OptinMonster
A powerful all-in-one tool for lead generation, OptinMonster offers eye-catching pop-ups, smart targeting, and A/B testing to maximize conversions.
Easiest to Use: Forms for MailChimp by Optin Cat
Perfect for beginners, this plugin lets you create simple and stylish MailChimp signup forms without any hassle.
Best for WooCommerce: WP WooCommerce MailChimp
If you run an online store, this plugin seamlessly integrates with WooCommerce, helping you automate email campaigns and boost sales.
Best for Membership Sites: Ultimate Member
Need MailChimp integration for a membership site? Ultimate Member makes it easy to collect emails and manage subscribers through user profiles.
Most Customizable: MailOptin
MailOptin gives you tons of design and targeting options, allowing you to build highly customized opt-in forms that fit your brand perfectly.
Each of these plugins has its own strengths, whether you’re looking for simplicity, customization, or eCommerce integration. Choose the one that fits your needs best, and start growing your email list with ease!
